Tilting 235m general atlantictakahashiventurebeat
Tilting 235m general atlantictakahashiventurebeat has raised $235 million in a funding round led by growth equity firm General Atlantic and Japanese game developer and publisher Gumi. The New York-based company plans to use the funds to acquire more mobile game studios and invest in marketing and user acquisition.
The Investment
General Atlantic and Takahashi Investment, the investment arm of Gumi, led the funding round, which also included participation from Redpoint Ventures, Galaxy Interactive, and others. Tilting Point has now raised a total of $285 million to date. Tilting Point partners with independent game developers to help them scale their games and reach a wider audience. The company provides resources such as user acquisition, analytics, and monetization tools to help developers grow their games. In exchange, Tilting Point takes a share of the revenue generated by the games.
The Future of Tilting Point
With this latest funding round, Tilting Point plans to expand its portfolio of mobile games by acquiring more studios. The company has already acquired several studios in recent years, including Star Trek Timelines developer Disruptor Beam and Languinis developer iWin. Tilting Point also plans to invest heavily in marketing and user acquisition to help its games reach more players. The company has already had success with its recent marketing campaigns for games like SpongeBob: Krusty Cook-Off and TerraGenesis, which have both seen significant growth in downloads and revenue.
Conclusion
Tilting Point’s latest funding round is a testament to the company’s success in the mobile gaming industry. With the support of General Atlantic and Takahashi Investment, Tilting Point is well-positioned to continue acquiring new studios and growing its portfolio of mobile games. As the mobile gaming market continues to grow, Tilting Point’s focus on user acquisition and marketing will be key to its success.
